Growth marketing expertise for early-stage consumer brands
SERVICES
ACQUISITION MARKETING STRATEGY
Determine optimal channel mix, targeting, creative, landing page, and measurement approach based on client advertising objectives
CONVERSION RATE OPTIMIZATION
Use site analytics tools to identify areas of improvement on the website with the goal of reducing friction & improving conversion rate
DIGITAL AD MANAGEMENT
Plan, execute, optimize and report on performance driven campaigns across all platforms, managing to meet client KPIs
CREATIVE DEVELOPMENT & TESTING
Work closely with clients and creatives to develop and execute on a creative testing strategy to maximize advertising performance
AD ACCOUNT AUDITS
Deep dive into existing digital advertising efforts and identify areas for improvement and additional performance unlocks
MEASUREMENT & ANALYTICS
Build out a sophisticated measurement and reporting approach using FB Attribution, FB Analytics, and Google Analytics
WHAT PEOPLE ARE SAYING
“Laura is a clear, analytical, and strategic thinker — someone whose insights we've grown to trust deeply. She has simplified how we approach FB/IG ads, is super responsive to our data-driven questions, and gives us feedback across the "full stack" (ad creative, website conversion, design) to help drive efficiency.“
— Snigdha Sur, Founder & CEO of The Juggernaut
“We came to Laura after working with an agency, and when our business was still relatively young. We had ambitious targets for ROAS and marketing performance, and Laura was not only able to meet all of these quickly — she went above and beyond. Laura combines a deep analytical understanding of online advertising with a business/entrepreneurial sense and effective decision-making skill. She thinks like a business owner, not like a consultant.”
— Ajay Mehta, Founder of Birthdate Candles
“As highly analytical founders, we used to manage our own Facebook ads account and thought we knew what we were doing. Laura was recommended to us by a former CMO-turned-VC and proved us wrong. Between cratering our CPMs, finding new audiences, and teaching us along the way, she has been an invaluable partner to our company.”
— Chris & Nikhil, Co-Founders of LeverEdge